Saudi Arabia’s Crown Prince Mohammad Bin Salman on Monday, October 16, launched a new company, Ardara, mainly to develop its flagship destination ‘AlWadi’ in the Abha in Aseer region.The aim is to establish it as a unique urban lifestyle destination for both local and international tourists.

AlWadi had been developed line with the Public Investment Fund’s strategy to create unique experiences across the Kingdom, in line with Vision 2030.