MTV’s hit reality show, MTV Hustle, is back with a bang for its third season, and it’s already creating a lot buzz among rap lovers. The show, available on MTV and Jio Cinema, kicked off on October 21, and in just one week, it’s making waves with its impressive contestants.

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One standout contestant who is taking the internet by storm with his performance on the show is Kayden Sharma, who hails from Hyderabad and proudly calls himself a “street celebrity.” What sets Kayden apart is his unique blend of local flavor and hip-hop style, ‘Hyderabad sheher ka mein street celebrity, Old city ki slang leke aaya MTV.’