Reliance Retail’s JioMart, one of the country’s leading e-marketplaces, has roped in Indian cricket icon, Mahendra Singh Dhoni as brand ambassador.

“In addition, JioMart has re-branded its festive campaign to JioUtsav, Celebrations Of India, which will go live on October 8, 2023. The JioUtsav campaign emphasizes the inference that Dhoni has given the nation several occasions to celebrate but has missed being a part of them. So, with renewed vigor, he is determined to celebrate all moments of happiness, festivities and special occasions with his loved ones,” a Reliance Retail release issued on Friday said.