Several Pakistani YouTubers and former cricketers have voiced deep concerns over a recent ban imposed by Indian authorities, saying it will deliver a major blow to their earnings and online visibility.
Many Pakistani content creators, especially those focused on cricket, have built thriving platforms with large Indian audiences. With India being one of the biggest markets for cricket-related content on YouTube and social media, creators say the restriction could severely affect their livelihood.
“A large portion of our viewership comes from India. One can’t deny the fact that most of these channels rely heavily on their Indian fan base,” a former Pakistan cricketer told IANS. “This ban is going to hit many YouTubers hard, both financially and in terms of visibility.”